BRANDING YOUR TVC

One thing to keep in mind throughout editing is to treat your film like a brand. Your
typography sequence should match your film’s style and feel. Choose a theme and
style suitable for your brand.


EFFECTS

Keeping it simple is the easiest solution and perhaps the best solution. It’s an
opportunity to show off a different skill set in graphic design and video editing.


WHY TYPOGRAPHY?

Typography can be a good solution to low budget commercials. The spot can stand
out in today’s clutter of regular TVCs. It reinforces your message in an interesting
way.
Typography is an intelligent way to communicate what you want. Here are two
absolutely contrasting examples of Typography


1. Ford F-150

https://www.youtube.com/watch?v=KnfE5zODgak
https://www.youtube.com/watch?v=ACCjk04ce_Y
Words swooping into the screen with flashy graphics while a narrator speaks over
it. The technique is called kinetic typography (fancy way of saying “moving text”)
and it’s an engaging way of relaying words and stats to your audience.
Ford uses kinetic typography to showcase their F-150 pick-up truck. This helped the
brand reinforce its final 'Built Tough' strapline.


2. Apple Perspective

Apple’s “Perspective” is a short film using optical illusions and typography to
present the values of creative innovation associated with the Apple brand – Think
different.
https://www.youtube.com/watch?v=TJ1SDXbij8Y
The Apple Perspective commercial was inspired by the concept developed by OK
GO’s The Writing’s On The Wall music video and was produced at 1st Ave Machine.


Typography can be fun.

Who says typography cannot have any emotion? Some more examples of typography:

https://vimeo.com/66937812
Radio Commentary of Celtic v Boavista in the 2nd leg of the 2003 Uefa Cup semi-
final. Henrik Larsson scores to win the tie. The voice of Radio Clyde’s Peter Martin.

https://vimeo.com/52328138

Inspired by the guitar shopping scene from Stranger Than Fiction.

https://vimeo.com/88875617
The Bacon – Typography and Humour

https://www.youtube.com/watch?v=ti3Gso6JGH8
McDonalds Little Tasters TV ad. A joint effort between Penny Royal Films, Blac
Ionica and top creatives from Leo Burnett, the style emulated the great Saul Bass.

https://www.youtube.com/watch?v=2hDkWsnHkbQ
The Alphabet Of Illiteracy